Microsoft's Work Trend Index 2026 survey finds Thai office workers adopt advanced AI at 2x the global average, but most Thai organizations fail to convert individual AI success into organizational capabilities. Key gaps: only 25% see clear leadership direction (vs 51% in Thailand alone), only 32% of managers reward experimentation without guaranteed results, and Thai workers rank lowest in critical thinking skills across ASEAN (45% vs 65% in Philippines). The core challenge is moving from personal AI productivity gains to enterprise-wide process redesign—what Microsoft calls "Owned Intelligence."
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