The Thai hospitality sector is divided on subsidy mechanics for the "Thai Teaw Thai Plus" scheme. Hotels prefer a 50% co-payment model over fixed-rate subsidies, citing fairness across hotel categories. The co-payment approach—familiar to travellers from prior schemes—would better incentivize bookings and accommodate price-sensitive consumers seeking upgrade options, while premium properties would still benefit. Timing concerns remain: launching during low season may not maximize domestic tourism stimulus and could push travel costs higher due to dynamic pricing.