Thailand's Ministry of Agriculture is implementing new quality standards for high-potential agricultural products—including fava beans (positioned as a superfood), bottled fish sauce, and low-carbon rice—to enhance competitiveness in global markets increasingly focused on health food, plant-based products, and sustainable production. The initiative includes streamlined certification processes (15-day turnaround), development of low-carbon shrimp standards, and an upgraded THRASFF food safety alert system linked to ASEAN data networks. Key focus: standards must be practically implementable for smallholder farmers without imposing excessive costs, while serving as tools to boost farmer livelihoods and create trade value.