Meta expanded its smart eyewear lineup with new products including Ray-Ban Meta Audio (audio-only, 12-hour battery), Ray-Ban Meta Gen 3 (9-hour battery, 12MP camera, 3K video), and collaborations with celebrities Kylie Jenner and LISA. Importantly for Thailand SMEs, Ray-Ban Meta and Oakley Meta smart glasses will launch in Thailand this year, opening new market opportunities in wearable AR technology and potential B2B applications across retail, logistics, and enterprise sectors.