Thailand's health and wellness market is expanding rapidly, but may be heading toward oversupply and market consolidation within 2–3 years, according to fitness operator The Absolute Group. Despite caution among consumers due to inflation, spending on health and wellness is expected to remain resilient. Major operators like The Absolute Group and POP Pilates are expanding aggressively with new studio openings and specialized recovery services, suggesting both growth opportunity and potential for unsustainable rapid expansion in boutique fitness and wellness segments.