Siam Paragon hosted the opening ceremony of Bangkok Watch Week 2026, bringing together 45+ premium watch brands and global industry leaders to showcase over 200 new timepiece collections valued at hundreds of millions baht. Highlights include exclusive world premieres (Roger Dubuis "Knights of the Round Table," Oris Bangkok Limited Edition, Universal Genève's Southeast Asia debut) positioned within a luxury retail and cultural experience blending Thai heritage, art, and horology. This reinforces Bangkok's position as a regional hub for high-end watch commerce and collector communities.