Thai exports grew 17.6% in H1 2026, with potential full-year growth of 8–10%, but face headwinds from US trade negotiations (ART), geopolitical tensions, energy costs, and logistics risks. The Thai Shippers Association chair urges the state to balance negotiations—leveraging Thailand's supply-chain role and import capacity while protecting agricultural and high-value exports. Key long-term challenge: reduce dependence on a few product stars (electronics, AI-related goods) by developing new export pillars (agro-processing, health, BCG) to diversify revenue base and build resilience against sector shocks.