Phon Yang Kham Beef Cooperative in Sakon Nakhon generates 400–500 million baht annually by producing premium beef under GI (geographical indication) protection. With 6,210 member farmers and 8,000–14,000 cattle processed yearly, the cooperative combines Thai indigenous cattle with French breeds (Charolais, Limousin), uses natural-feed formulas, and maintains GMP/HACCP/Halal standards. Distribution spans direct stores, restaurants, modern trade, and e-commerce (Shopee, Lazada), supporting rural livelihoods at scale.