Simummuang Online, operated by Donmuang Development, has launched a B2B fresh produce marketplace connecting HoReCa businesses with 4,000+ vendors offering 10,000+ products. The platform achieved 150% revenue growth (H1 2026: 140M→350M baht vs H1 2025), with participating merchants averaging 20–25% sales increases. Key features include 24/7 ordering, same-day delivery, and coverage across Bangkok, surrounding areas, and EEC provinces—directly digitalizing Thailand's food supply chain.