A new form of workforce disengagement is emerging beyond "quiet quitting"—employees are silently withdrawing their identity and sense of purpose from their roles. The DHR Global survey shows a dramatic 24-point drop in employee engagement (88% to 64% in one year), driven partly by AI replacing core professional identities and a disconnect between senior leadership and operational staff. Organizations cannot incentivize their way out of this crisis; employees are pulling back their intrinsic motivation and creativity. Thailand SMEs must rethink how they preserve employee identity and meaning in an AI-augmented workplace.