A former alcohol control committee member highlights the legal gap in Section 32 of the Alcohol Control Act: implementing rules have not yet been issued, creating a quasi-legal vacuum that makes the advertising ban unenforceable. Using the Lisa (Chang Beer) case as example, he notes the ambiguous wording around "communication" creates legal uncertainty—Thai media and citizens risk prosecution for sharing full images while international brands get global exposure via foreign TV shows. The article questions the reasonableness of alcohol advertising laws in a borderless digital age where enforcement is inconsistent and penalties severe.