Thailand's Customs Bureau chief acknowledges missing revenue targets (116.3 billion baht) in fiscal 2026 due to rising FTA usage (+13%), BOI tax incentives (+40%), and structural tariff decline—a global trend as nations shift toward excise taxes. The bureau pivots toward protecting SMEs via import duties on goods worth 1+ baht, investigating export rights fraud, and implementing AI controls. However, the agency faces the competing mandate to achieve "Zero Corruption" as Thailand pursues OECD membership, while also regulating problematic imports (gold, crude oil) and modernizing trade compliance metrics.