Chinese Gen Z tourists in Chiang Mai are shifting from checkpoint photo-hunting to "Experiential Tourism"—hands-on cultural activities like garland-weaving, lotus-folding, and fruit carving at historic Wat Jet Yot. This trend has gone viral on Chinese social media (RED/Xiaohongshu), with activities limited to 4-person private groups at 1,995 baht/person. Local operators are deliberately tying cultural workshops to temple preservation and community benefit, creating a scalable soft-power model that keeps heritage sites alive and commercially sustainable for Thai SMEs and tourism operators.