MG Motors Thailand's Deputy MD Chatwithai Tantraporn outlines the company's three-pillar "GLOCAL" strategy (global innovation, Thai passion, value choice) as it scales from 250,000–260,000 vehicles in-market to achieve 36,000 unit sales target for 2026 (revised up from 30,000). Growth is fueled by dealer expansion (130 locations, 126 showrooms/service centers), a unified new corporate identity rollout, and strong NEV momentum (70,000–80,000 electric vehicles in fleet). First-half 2026 sales grew 67%. The shift from ICE to NEV dominance (now 54.6% NEV vs 94.4% ICE in 2021) and dealer service quality emphasis signal a maturing play for market share in Thailand's auto-electric transition.