CP Group's China operations is partnering with Thai government agencies to establish "CPFresh National Durian" as a premium branded export to Chinese consumers. The initiative, marked by durian festivals in major Chinese cities (Beijing, Guangzhou, Changsha), combines agricultural value-added strategy with Thai soft power—culture, food, trade—to deepen Thailand-China economic and cultural ties. This reflects CP Group's commitment to its "3-Benefits" business principle and leveraging agribusiness supply chains to support Thai agricultural exports in global markets.