SanDisk completed its spin-off from Western Digital and launched "SanDisk 2.0" strategy, featuring a major rebranding of its Thai SSD portfolio under the "Optimus" lineup (entry/gaming/professional tiers). The move targets surging data demands driven by AI adoption, with new Optimus GX PRO winning Red Dot Design Award 2026. Relevance to Thai SMEs: product simplification and tiered pricing now enable SMBs to select appropriate storage solutions for everyday, gaming, and professional workloads—critical infrastructure as AI tools boost content creation.