SILPIN, a Thai agrifood innovation brand founded in 2016, held its first major launch in 9 years under the concept "From Local Legacy to Global Gastronomy." The brand transforms Thai agricultural raw materials into premium flavours and gastronomic experiences, positioning itself as a storyteller rather than a simple syrup brand. CEO Piya Boonnakitsawat outlined a 5-year strategy to achieve 50-50 domestic-international market split (currently ~10% export), with partnerships already secured from Thai Airways and hospitality partners. The focus is exporting "Thai Agricultural Signature" through flavour innovation rather than commodity exports.