AIA Thailand has partnered with Vitallife (part of Bumrungrad International Hospital) to launch a personalized longevity and health management program targeting over 100,000 high-net-worth customers through the AIA Prestige Club. The service launches in January 2027 and combines comprehensive health assessment, genetic analysis, hormonal balance, and personalized lifestyle planning with access to Bumrungrad's specialist network. This represents AIA's expansion from insurance coverage to integrated long-term health management—a competitive differentiation play in the affluent segment.