Centara Hotels has taken over management of Wisma Ratchaburi hotel and rebranded it as 'Centara Life Wisma Ratchaburi,' a 69-room 4-star property in Ratchaburi province. This marks the hotel chain's first managed property in the province. The hotel targets 90% annual occupancy with weekend rates at 100% and weekday rates around 70% (1,500–2,000 THB/night). Centara positions the hotel as a hub for travelers visiting Ratchaburi and nearby provinces, leveraging growing tourism recovery—visitor numbers rebounded to ~3 million in 2567–2568 from pandemic lows. The move reflects rising interest in secondary cities as tourism and hospitality destinations.