Café Amazon operates a 200-rai backend system (OASYS) in Ayutthaya that handles 1.1M daily cups through automated quality control, inventory management, and staff training. The facility features two coffee roasting plants (12,000 ton/year capacity), a 24,000 sqm distribution center with 70%+ automation including 37 AGVs, and a barista training academy. This vertically integrated backend—from raw material production through last-mile delivery within 2–3 days—enables consistent product standards across hundreds of franchises while reducing warehouse staff from ~1,000 to <200 through advanced logistics automation.