LINE Thailand unveiled its 2026 roadmap at a major business conference, introducing Chat Commerce Engine with AI-powered seller automation, customer data analytics, and ROBS measurement tools to help SMEs convert conversations into sales. The platform also launches MyTeam for team management and LINE MINI App ecosystem—with LINE MINI Eats already seeing 5x adoption growth in Q1 among cafes and F&B brands. For Thai SMEs relying on chat-based selling, these enterprise-grade features address key pain points: 90% of new chats go unresolved after first response, and accurate ROI measurement on broadcasts remains elusive.