Japanese investors submitted 302 investment promotion applications totaling 113,700 million baht for 2025—doubling the prior year—marking one of Japan's highest annual investment commitments to Thailand. The BOI highlighted that this reflects a strategic shift from capacity expansion to technology upgrading: automotive and components (28,310 million baht, +57%), electronics and appliances (19,378 million baht, +76%), and emerging digital and aerospace sectors. Major projects include Isuzu's 15,000 million baht automation upgrade, Mazda's 7,400 million baht mild-hybrid production facility, Mitsubishi Motors' 16,000 million baht EV commitment, and Honda's 12,000 million baht new model investment. The trend underscores Thailand's evolution into a high-value-add regional manufacturing hub for EV powertrains and advanced components.