Melody of Life 17 is a free urban music festival (Oct 16–18, Central World) organized by ICYDISC, centralwOrld, and Chang, featuring 100+ artists across four stages with a "Music for Tomorrow" theme. The event emphasizes sustainability, carbon-neutral operations, waste management, and Zero Waste initiatives in partnership with 100+ brands including SCG. Organizers promote environmental awareness to younger generations through music, contests (film, photography, sculpture), and recycled-material stage design, marking the festival's 17th edition and furthering Thailand's music industry competitiveness.