Japanese investment in Thailand surged to ~113.7 billion baht in 2568 (302 approved projects), doubling year-on-year and marking one of the highest years on record. Major automotive players (Isuzu, Mazda, Mitsubishi Motors, Honda) are committing additional billions to upgrade production bases and develop next-gen vehicles (EVs, Euro 6, hybrid models), supported by electronics/appliances (+76% YoY) and agri-food investment (+54% YoY). The investment pivot emphasizes automation, clean energy, digital tech, and high-value-add products—signaling Japan's confidence that Thailand remains its second home, with 71% of Japanese firms planning to maintain or increase investment in 2569.