Amity, the largest funded Generative AI company in Southeast Asia ($160M raised, $100M in latest round led by Singapore's EDBI), is pursuing a Vertical AI strategy—building specialized AI models for specific industries and geographies rather than competing directly with OpenAI or Frontier Models. By targeting underserved markets like Thai finance where proprietary data isn't accessible to global models, and expanding beyond Southeast Asia (80% revenue from outside the region), Amity is leveraging smaller, more efficient models (7-10B parameters trained on domain-specific data) and M&A to scale globally. The company is nearing $200M revenue and preparing for an IPO.