Siam Piwat (via Icon Siam) has signed an MOU with the Thai Chamber of Commerce to launch "SIAM SELECT by SOOKSIAM YEC"—a marketplace event showcasing products from Thailand's Young Entrepreneur Chamber (YEC) network across all provinces. The initiative provides SMEs curated local goods (food, crafts, lifestyle, home products) exposure to both Thai and international consumers at Icon Siam through December 15, 2026, enabling entrepreneurs to test markets and scale sustainably.