Thailand's Board of Investment announced a three-pronged strategy to capitalize on the AI and semiconductor boom. With actual investments valued at 535.8 billion baht in H1 2026 (up 27% YoY), roughly half targeting AI-related hardware, infrastructure, and smart electronics, BOI aims to upgrade Thailand's electronics base beyond PCBs into higher-value semiconductors and intelligent manufacturing. Key initiatives include strengthening the smart electronics ecosystem, transitioning to sustainable and digitally-enabled production, and linking foreign investment to workforce development and local entrepreneurship to position Thailand as a regional advanced-technology hub.