Sansiri forecasts H2 2026 real estate market will remain challenging despite stable transaction volumes. Key insight: Thais are buying same number of properties but shifting to lower price points, with secondhand market capturing ~67% of transfers. Top 5 developers reported flat 2.5% revenue growth (65.8B baht) but 3.2% profit decline. Resilient segments: condos near employment/education hubs and flat-pack homes at ~10M baht. Success now requires developer brand strength, Investment Grade ratings, and financial discipline. Structural headwinds include buyer power weakness and accumulated inventory hangover requiring extended absorption time.