Central Retail is investing $3 billion in Vietnam over 10–15 years to expand retail store networks in major and secondary cities while developing mixed-use real-estate projects (malls, hotels, resorts). The investment spans food and non-food formats, lifestyle brands, and integrated retail experiences. Central is also collaborating with Vietnamese partners on "Vietnam Week at CentralWorld" (Sept 17–20) to help local businesses enter regional markets, showcasing how Thai retailers are pursuing regional expansion amid evolving consumer preferences.