B.Grimm, Chulalongkorn University, and Sati App launched "Youth for Change: The Mindful Future Contest," a competition platform for vocational and undergraduate students (teams of 3–5 members, applications open through 13 September) to design innovations addressing social challenges using mindfulness principles. The initiative reflects B.Grimm's corporate philosophy of "Doing Business with Compassion" and aims to nurture a new generation of change-makers capable of bridging generational divides and building a more empathetic Thai society.