True Corporation launched "True Branding Shop" at Happitat shopping destination, a 300+ sqm flagship retail experience centered on "Active & Health Tech – Urban Motion." The store combines curated health tech gadgets (HYPERSHELL X Pro S, SHOKZ OpenRun Pro 2, 1-VIBE Bottle Speaker), expert advice, and premium TrueSphere services. This reflects True's pivot from traditional telco retail to lifestyle-integrated experience destination. Launch promotions include 5-50% discounts on select phones and health tech accessories (Aug 24-31).