Krungsri Auto, Thailand's auto financing leader, launched "GO Travel UNESCO Caravan" — a customer loyalty program combining heritage tourism in Phetchaburi with digital travel tools. The initiative reflects broader fintech strategy: moving "beyond financing" to lifestyle engagement through their GO by Krungsri Auto app, which now features route planning, hotel booking, EV charging networks, and 120+ partner discounts. Relevant for SMEs as it shows how financial services are bundling digital travel platforms and ecosystem partnerships to deepen customer retention and expand into adjacent services (tourism, EV infrastructure).