Panasonic Thailand is repositioning its hair and scalp care strategy with the launch of the nanocare EH-NB70 hair dryer featuring nanoe MOISTURE+ technology. The company aims for 30% sales growth in the nano-care product segment by end of 2025, targeting affluent 25-45 year-olds through pop-up stores, influencer partnerships, and salon distribution channels. The Thai scalp-care market is projected to grow from $39.3M (2024) to $62.8M (2032) at 5.81% CAGR, despite current hair dryer market contraction and intense price competition.