Thailand's cabinet approved the National Big Data Strategic Plan 2025-27, establishing the country's first comprehensive big data framework to become "data-driven." The plan targets a 35% year-on-year increase in big data economy value and aims to improve Thailand's World Digital Competitiveness Ranking from 27th to 25th. Key initiatives include building national data infrastructure, applying AI across sectors (health, tourism, environment, agriculture), and training 160,000+ personnel in big data and AI skills. This represents a structural policy shift to address fragmented government data systems and support both public service delivery and private sector competitiveness.