True Corporation's "Routes to Roots" project leverages anonymous mobile network mobility data (500+ million trip records) to identify 21 tourism clusters and pilot 6 culture-based tourism corridors across Thailand. The data-driven initiative, which won the Creative Data Award at Creative Excellence Awards 2026, aims to redistribute tourism benefits equitably to communities while informing evidence-based tourism policy. Collaboration between telecom, academia (Chulalongkorn), and creative agencies demonstrates how Mobility Data can shift from connectivity infrastructure to economic and social insight.