Vitamilk has launched "Double Zero 0011," a new sugar-free soy milk formula with 11g protein, zero cholesterol, and plant-based ingredients, targeting health-conscious Thai consumers. The product addresses growing demand for healthier beverages without sacrificing taste, positioned at the same price point as original formulas, with celebrity endorsement by Jeff Satur. This represents a strategic expansion into the high-growth plant-based milk category, where Vitamilk competes against 100+ brands but maintains market leadership through product innovation aligned with consumer wellness trends.