China's state regulator (SAMR) is implementing new enforcement mechanisms to curb destructive price competition across industries including EVs, solar, and e-commerce platforms. The measures include cost-and-price audits of firms engaging in predatory pricing, reforms to the Price Law, and enhanced oversight of online platforms as gatekeepers. Rather than setting minimum prices, regulators will take case-by-case action against behavior that damages business sustainability and long-term investment. This shift signals intent to redirect competition toward quality and efficiency rather than price-cutting.