Salesforce experienced a global outage affecting all users worldwide, starting at 14:50 Thailand time, with service degradation and data delays. The company has begun rolling out fixes and confirmed full service recovery by 01:59. The outage occurred during their annual Dreamforce conference (Sept 15–17), though the cause remains undisclosed. Thailand SMEs relying on Salesforce CRM for sales, service, or commerce operations would have faced disruption and should review their backup/failover procedures.