The Thai government's "Thai Helps Thai Plus" stimulus program (1,000 baht/month for 4 months) ends in September 2025. While critics call it a short-term populist measure, retailers and SMEs nationwide report tangible benefits—increased transaction velocity, 10-20% sales lifts, and improved cash flow. Finance Minister hints future stimulus will use multiple tools rather than repeating this measure. The central question: will a new phase launch before year-end to sustain momentum, or rely on investment-led growth? Business leaders from Udon Thani and Ubon Ratchathani argue continuation is critical given weak consumer purchasing power and economic uncertainty.