Nex Gen Commerce, a Thai e-commerce platform owned by INET, demonstrates viability after 3 years by maintaining a low 1% commission rate—undercutting foreign competitors charging much higher fees. The platform has grown to 300K downloads, 10K active merchant storefronts, and 16M baht monthly GMV, with plans to launch "Nex Gen Mall" featuring major brands. Its advantage stems from backing by INET's infrastructure and in-house payment gateway license, avoiding dependency on costly foreign services. This case exemplifies how Thai platforms can survive and attract merchants by leveraging domestic cost structures and public-private alignment.