Hawell's, a once-prominent Thai ice-cream brand founded in 1999, is being sold for 165 million baht by its founder Siripong Akkarasriyuk, who plans to renounce worldly life and ordain as a monk within two years. The business declined after competing brands secured exclusive mall contracts in the 2000s, leaving only one standalone branch today. The founder has developed a new expansion plan targeting 8.8 billion baht in annual sales through 300 soft-serve shops, 100 hard ice-cream shops, and 5,000 automatic dispensers nationwide, and is seeking a successor with passion and capability to execute it.