MONO Next pivots decisively away from advertising revenue toward subscription-based streaming, with Streaming-First as core strategy from H2 2026 onward. The platform anchors growth on four major sports pillars (Premier League, EURO 2028, Volleyball World, World Cup 2026/2030), paired with exclusive original content targeting specific fan demographics. With 3.5M viewers (2M free, 1.5M paid), subscription revenue has already surpassed ad income. AVOD model will monetize free tier; MONO29 TV channel repositioned as a marketing funnel to drive subscribers to the streaming platform.