Module 5 of DPU's Super LBA 3 executive curriculum covered intellectual property law and AI strategy, featuring IP experts from Thailand's Department of Intellectual Property. Key topics included trademark design optimization, IP value creation, copyright management, AI applications, and data security. Practical case studies (e.g., Deeni brand's ฿7M extortion attempt in China, Santa Fe and Lao Yuan logo strategies) illustrated how strong branding and early registration protect against infringement and commercial disputes. Thailand's IP laws carry criminal penalties with damages shared back to rightsholders, though enforcement effectiveness remains a critical challenge for IP owners.