ANA launches Pokémon Jet Green, expanding its character-branded aircraft to international routes across the Pacific, US, Australia, and Southeast Asia (including Thailand). The strategy demonstrates how character marketing combined with end-to-end experiential design—from cabin touchpoints (themed amenities, Pokémon music) to exclusive merchandise—can differentiate airlines and build customer loyalty beyond price competition. For Thai SMEs, this case study shows the power of IP licensing and sensory marketing in creating memorable brand experiences that drive social media engagement and customer acquisition.