Thailand's Ministry of Tourism and Sports has partnered with public broadcasters (NBT, MCOT, Thai PBS, etc.) and AIS PLAY to provide comprehensive live coverage of the 2026 Asian Games (Sept 10–Oct 4) and Asian Paralympics (Oct 16–24) in Nagoya, Japan. The initiative aims to unite Thai citizens in supporting the national team while ensuring wide public access to the events. The Sports Authority of Thailand, Paralympic Committee, and National Sports Development Fund have coordinated support for athlete preparation and infrastructure.