Thailand's "friend-for-hire" market is emerging as a new gig-work segment driven by demographic shifts—single-person households now represent 29.5% of Thai households. Service providers earn income accompanying clients on activities like travel, photography, shopping, and fitness, addressing both practical needs (photo-taking, solo travel companionship) and emotional comfort. Providers screen clients and charge hourly rates (e.g., ฿1,000/hour); initial uptake suggests meaningful market opportunity for SMEs in service-based gig work.