The Thai Sports Authority (กกท.) is launching a major campaign for the 2026 Aichi-Nagoya Asian Games featuring multi-platform engagement to boost Thai athlete support across all demographics and age groups. The campaign will include ambassador announcements, fashion collaborations for opening ceremony uniforms, and digital broadcast partnerships across 7+ TV/streaming channels, while highlighting 6 new sports debuting at the games including Teqball—creating an integrated media/lifestyle experience beyond traditional sports coverage.