SABINA, a Thai intimate apparel and activewear manufacturer, reported Q3 retail channel recovery (down 9.4% YoY in Q2) driven by new product launches including SMART STRETCH underwear and Hello Kitty collection (both sold out online), plus growing activewear sales riding fitness trends like HYROX competitions. The company maintains pricing power and profit margins despite Chinese competition and online platform fee increases, targeting non-underwear product portfolio expansion to 5% of total sales by year-end through product innovation and fashion-forward design.
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