Thailand's wellness economy currently represents 7.6% of GDP but only 0.6% of global wellness GDP, presenting significant growth potential. The Thai Tourism Board is pivoting from volume-driven mass tourism toward high-value wellness tourism, emphasizing quality visitors with longer stays and dispersed community benefit. Five key economy drivers—Life Economy (health tourism), Sub-Culture Economy, Night Economy, Circular Economy, and Platform Economy—are being prioritized. Thailand's wellness market was valued at $42.7 billion in 2024 (ranked 24th globally) with 10.1% YoY growth, outpacing the global 7.9%, and is projected to remain a high-growth sector through 2029. The government is establishing Thailand Wellness Valley to position the country as a global wellness destination.