Thai enterprises are graduating from AI experimentation to production deployment, with current AI supporting 24% of work tasks (expected to rise to 42% in 2 years) and generating an average 18% ROI. However, significant scaling barriers persist: 47% still deploy AI in siloed projects rather than strategically across the organization, only 8% integrate AI end-to-end across departments, and a critical 2% are fully ready for Agentic AI despite 78% seeing its transformational potential. Data quality, workforce upskilling, and governance gaps remain key obstacles to enterprise-wide AI adoption.
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